Valentine’s day is taking place during New York Fashion Week once again! If you’re in search of the perfect, on-theme activation to entertain your guests with, you’re in the right place! Here are some creative station ideas to make your special event unforgettable:
Guest in sketches in this post are wearing looks from Dior Spring ‘26 and Valentino Spring 26
Decorate your own fashion portrait
Guest’s love seeing themselves transformed into fashion sketches, especially when they’re dressed for the front row! Take it a step further by setting up a little decoration station where guests can then embellish their portraits with stickers, glitter, or other fun accents. Bonus points if you include branded elements! For example: stickers of mini shopping bags with your logo, or tiny product stickers guests can place on their sketch. This not only adds a playful, interactive touch, but it also reinforces your brand in a memorable way!
Live Fashion sketches: Get guests involved by letting them embellish their portraits after the artist draws them.
2. Fashion ‘Galentines’
Treat your guests to their own Valentine featuring a fun fashion portrait of themselves. To make it extra special, you can provide lace, colorful mini paper hearts, and ribbons so they can each decorate their Valentine themselves after having their sketch done. This is a perfect way to give attendees a keepsake they’ll treasure, and also invite them to join in on the creativity.
Fashion valentines: Guests can take their completed sketch over to the DIY valentine station and get creative!
3. Themed live product customization
Have an artist onsite to personalize your gift bags in real time! This creates a lasting, functional memento from the event, and also gives guests highly shareable, on-theme content. It works especially well for cosmetics and fashion brands, events with swag and sponsors, and bridal showers or parties.
Product customization: Guests can request specific motifs, or the artist can offer design options from a brand approved list.
After all, when Fashion Week and Valentine’s day overlap, it’s the perfect excuse to host the cutest event! 💕
Which of these ideas is your favorite? Leave a comment!
Deanna Kei is a fashion and beauty illustrator who collaborates with brands to create custom illustrations, and illustrated trend reports and content. She also sketches guests live at special events, brand activations, weddings, and private parties. To discuss a collaboration or book live fashion art for your next event contact: DeannaKei@gmail.com or see here for more details!
