‘All in red’ fashion portraits for Alain Mikli’s New York City boutique event in April 2026, celebrating the launch of their bold red eyewear collection.
Live illustrations by Deanna Kei, done entirely in red
I created live fashion illustrations for guests throughout the two-day activation at the Madison Avenue store, capturing individual looks through a red-focused palette inspired by the collection.
Guests stopped by for quick portraits and posed in their favorite frames, with each sketch completed in around five minutes, allowing for a steady flow while keeping the experience personal and engaging. The event also featured Polaroid moments and drinks for guests, creating a relaxed, social atmosphere within the boutique setting. The legendary designer, Alain Mikli flew in from Paris for the event and shared stories and style tips with attendees.
Deanna Kei creating live portraits at the Alain Mikli New York event
In the evening, the activation extended into a private in-store celebration accompanied by a live violinist, which added to the atmosphere of the event and created a more immersive, luxury experience. Live sketching continued during the evening, becoming part of the rhythm of the space as guests mingled and celebrated the collection.
Each portrait highlighted personal style alongside the statement frames, offering guests a unique, bespoke takeaway from the event.
An Alain Mikli client poses with her live portrait by Deanna Kei
Live fashion illustration brings an interactive and memorable layer to luxury retail activations, combining entertainment with a personalized artistic experience. For this NYC boutique event, the focus on red created a cohesive visual story that tied each portrait back to the collection.
Working in a live setting allows for spontaneous, expressive sketches that reflect both the energy of the event and the individuality of each guest. It was an inspiring opportunity to translate Alain Mikli’s bold, sculptural eyewear aesthetic into something immediate and personalized.
Deanna Kei is a fashion and beauty illustrator who collaborates with brands to create custom illustrations, and illustrated trend reports and content. She also sketches guests live at special events, brand activations, weddings, and private parties. To discuss a collaboration or book live fashion art for your next event contact: DeannaKei@gmail.com or see here for more details!
