I'm sad to hear the news about Sonia Rykiel. I've always looked forward to seeing her collection each season. When I think of the Parisian designer the first things that come to mind are bold colors, gorgeous knitwear and her iconic stripe. Her brilliant label has spanned over 5 decades. (And did you know one of her debut designs was even worn by Audrey Hepburn?!)
Sonia's collection for H&M was so fun! I loved the styling in this ad. The model's hair is reminiscent of the designer's own.
I absolutely love all of the images in this campaign. The Eiffel tower makes a gorgeous backdrop and the effect of the camera angle is fantastic. I can't wait to tear it out of the September issue of Vogue, (which I'm hoping it will turn up in).
If you're in a Sonia kind of mood you can view all her past collections on Vogue.com